Last week I was invited to the Embassy of Japan in Delhi for the pre-launch reception of Suraj – The Rising Star. What is that? Exactly the question I asked my wife when she told me we were invited. Now I know the answer – it is the title of a cricket based cartoon, inspired by the Japanese baseball anime hit Kyojin no Hoshi (Star of the Giants) of yesteryears.

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Many years ago when I was in Toyota, I was asked to review the Japanese program Oshin for possible sponsorship to telecast in India. Ambassador Sakutaro Tanino had been approached, because it seems that Oshin was run once, to popular acclaim, but could not finish as a series for lack of funds. Sponsorship for Oshin was never revived, but since my review work I have been convinced that quality Japanese programming could be well received by Indian audiences.

In my previous entrepreneurial business promoting Indo-Japanese cultural and business relations, I often shared opinion that it would be people to people contact that would get the two nations closer. There was talk even then, about 10 years ago of translating Japanese Manga (comics) to the vernacular. Now Kodansha, the Japanese publisher has made the localization happen, a fantastic leap for international business – who said you can’t make money out of culture.

Sarbjit Singh Chadha

Indian enka singer, Sarbjit Singh Chadha who was at the embassy reception told me, “Ashok, I used to follow the original Japanese cartoon when I lived in Japan. Believe me this will have wonderful lessons for Indian youth on the importance grit when facing life’s challenges. According to Colors, which will air the program, the series will present viewers an inspiring story of a young boy who dares to chase his cricketing dream.

Newly appointed Ambassador, Takeshi Yagi, was excited about this development in cultural exchange. Talking to Itochu’s honcho in Delhi, Mr. Ichiro Shimizu, I learnt that the original series featuring the Giants was popular in his days. He is in his 50’s. Alas, contemporary Japanese youth that has moved from TV to smartphones for entertainment does not get that some education he complained. Fortunately, a vast majority of Indian youth still access television. Moreover, since it is a remake, I hope that they have additionally adapted it for smartphone viewing.

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Actress Karishma Kapoor who was at the reception said she will make sure that her son who is a budding two and a half year old cricketer shall watch from 10 AM every Sunday. I, too, plan to be in front of the box on 23rd December when it debuts. Time will tell if I am able to sacrifice my golf every Sunday. 10 AM also clashes with my son’s karate class – perhaps its time to invest in a recording device.

アショク アシタ

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